Published in UX Planet·Aug 18, 2021Product Design + Data = Growth StrategySimplified as practiced! Giants in the region are coming up with disruptive solutions and digital products. That means, soon all players will be able to leverage the new currency i.g. data, if played right. But, on the other hand, very few products are designed around the same strategy. Mostly, designers…Product Design3 min readProduct Design3 min read
Published in Bootcamp·Mar 11, 2021Case Study: Autonomous system for a personal-investment-finance.Product proposal targeted to the UAE market. Let's understand the Autonomous Finance to begin with! As well put by Gaurav Sharma: Autonomous finance reimagines the whole idea of financial services delivery by integrating technology at the heart of each system. Using AI and Machine Learning, ‘Autonomous Finance’ can remove human…Ux Strategy8 min readUx Strategy8 min read
Published in Bootcamp·Mar 9, 2021Case study: Redefining tour bookingsFor KUONI Kuoni is part of DER Touristik (part of the German REWE Group) and is based in Dorking, Surrey, England. Kuoni UK has been in the premium long-haul tour operating business since 1966, following the acquisition of Challis & Benson Ltd. It is a tourism company, operating various services…UX Design7 min readUX Design7 min read
Published in Bootcamp·Oct 19, 2020Case study: Modernising the Indian textileRevive traditional textile businesses through a range of lifestyle products! — As per the Indian brand equity foundation, India’s textile industry contributed seven percent of the industry output (in value terms) in FY19. It contributed two percent to the GDP of India and employed more than 45 million people in FY19. …UX Research9 min readUX Research9 min read
Published in UX Planet·Oct 11, 2020Mirror: UX Case StudyThe Mirror is an established offline fashion retailer, catering with trendy collections, well known for the customer service and value for money products from various brands. The mirror is planning to establish an online presence based on the same values. The research goal is to identify the unique positioning for…User Experience Design6 min readUser Experience Design6 min read
Jul 31, 2020Patterns and flows in Product DesignAnalyzing YouTube … I am one of those weirdoes who needs background sound (songs, chatter, chants) while doing household chores. And YouTube is always on, on my phone. It is also because I involve in the video content better than the audio and text. Recipies, DIYs, self-help, comedy shows-standups-videos, and…4 min read4 min read
Published in UX Planet·Jul 24, 2020Usability, Accessibility, and Dark Patterns in Product DesignGood user experience design is about providing the users with seamless, enjoyable interactions with products. But, we have been questioning the ethics of some of the practices for some time now. One of the examples is discussed below. Usability UAE’s one of the leading e-com user-friendly, interactive platform with all the…Product Design3 min readProduct Design3 min read
Published in UX Planet·Jul 6, 2020Assumptions and failure of the product: Water BraBrand Extensions are taking place in many unconventional ways. One of the classic examples is Evian’s water bra. In 2005, Evian, a brand renowned for mineral water decided to come up with the evolutionary water bra and got criticized over different platforms. There are no words on what caused the…Product Design2 min readProduct Design2 min read
Published in UX Planet·Jul 6, 2020Sadhguru analyzed from a product design perspectiveIf I may :) Jaggi Vasudev aka Sadhguru is an Indian yogi and author. He is one of the modern yogis who explained the science of yogic culture to the world and made yoga practices simplified and accessible for mass. Vasudev received the Padma Vibhushan, the second-highest civilian award from…Product Design4 min readProduct Design4 min read
Published in UX Planet·Jun 29, 2020Product Design SimplifiedToday’s Digital Product Designers are challenged to work with Ubiquitous Computing, Artificial Intelligence, and Virtual Reality along with the mass practices. In this scenario, understanding Human Psychology and Interaction with Computing Devices have become inevitable. Let’s take an example of Smart Cars:Product Design3 min readProduct Design3 min read
