Product Design + Data = Growth Strategy

Source: Techinasia.com
Source: MDirector.com

Product and marketing

Data helps design and marketing teams to set metrics and evaluate against it.

Source: https://www.mekkographics.com/wine-customer-segmentation/

Segmentation and journeys for conversion

So far segmentation was done with age, income and geography. Thanks to tracking tools and mechanisms, now we can track behaviour and preferences.

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Sheetal Pakhare

Sheetal Pakhare

Being and Becoming | A UX Researcher, Strategist, and Designer | www.sheetalpakhare.com